I recently saw this press release regarding the college football Sugar Bowl and the friendly wager involving Maui Gold pineapple and Georgia peaches and the universities of Hawaii and Georgia. Georgia ended up winning the Sugar Bowl, so I imagine they received their fill of the Hawaiian pineapple from Maui Pineapple Company.

Maui Gold® Pineapples vs. Georgia Peaches – A Battle for the Sweet Taste of Victory – UH Warriors vs. Georgia Bulldogs at the Sugar Bowl

KAHULUI, MAUI, HAWAI`I (December 28, 2007) — With a friendly pineapples vs. peaches bet already on the table between Athens-Clarke Mayor Heidi Davison and Honolulu Mayor Mufi Hannemann, Maui Pineapple Company (MPC) is raising the stakes for the outcome of the Sugar Bowl on January 1, 2008. MPC is so certain that Hawaii’s Warriors will triumph, the company will send each member of the Georgia Bulldogs team their very own Maui Gold® pineapple - if they can prove MPC wrong.

The Sugar Bowl wager goes like this: If the Warriors of University of Hawai‘i win, Mayor Davison sends Mufi peaches; if the Bulldogs of University of Georgia win, Mayor Hannemann sends Heidi Maui Gold pineapples donated by Maui Pineapple Company, a division of Maui Land & Pineapple, Inc.

“From the pineapple field to the football field, we support our UH Warriors,” said Gerry Watts, vice president and general manager of Maui Pineapple Company. “The Warriors have had an amazing year and it is with great pride that we support the team with a donation of Maui Gold pineapples for the friendly wagers.”

“A large number of UH alumni work at Maui Land & Pineapple Company, including our CEO David Cole, so we can’t wait to watch the teams battle it out at the Sugar Bowl on New Year’s Day and root UH on to victory!,” added Watts.

Introduced to the market in 1996, Maui Gold pineapple is a special, hybrid variety of fruit developed and harvested only by Maui Pineapple Company in Hawai‘i. Maui Gold has a rich golden color, incredibly sweet flavor, low acid content and contains three times the Vitamin C of a traditional pineapple.

As consumption of fresh pineapple increases throughout the nation, Maui Pineapple

Company is making its renowned, extra-sweet Maui Gold available for purchase on the Internet at MauiPineapple.com. To ensure consumers receive the highest quality fruit, Maui Pineapple Company ships the fresh, hand-picked pineapples via two-day express delivery by air. All online Maui Gold pineapple orders ship within five business days as permitted by growing and harvesting variables.

Maui Pineapple Company, Ltd. is a subsidiary of Maui Land & Pineapple Company, Inc.

About Maui Land & Pineapple Company

Maui Land & Pineapple Company, Inc. (ML&P) is committed to the integration of

agriculture, natural resource management and eco-effective design principles to create and manage holistic communities. ML&P’s vision of holistic communities is based on the traditional Hawaiian model of ahupua`a, a system of self-reliance based on the artful use of land and water resources to sustain island life indefinitely. ML&P is a Hawai`i corporation and successor to a business organized in 1909. Its principal operating subsidiaries are Maui Pineapple Company Ltd., a producer and marketer of Maui-grown pineapple and organic produce and Kapalua Land Company Ltd., operator of Kapalua Resort, a master-planned resort community in West Maui. For additional information, please visit MauiLand.com.

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