| The Hook with Katie Kempner |
Hosted by Katie Kempner of Crispin Porter + Bogusky, "The Hook with Katie Kempner" charts the territory where advertising and public relations meet, as Katie talks with thought leaders in the worlds of advertising, branding, marketing and PR who are both leading and covering the industry. "The Hook with Katie Kempner" airs live every Tuesday at 2:00 p.m. EST. Previous editions are available in archived, mobilecast and podcast format on www.WebmasterRadio.FM.
"The Super Bowl is the one time of year where every one, no matter what they usually think of commercials, is excited to see the ads," said host Katie Kempner. "And with this in mind, advertisers are willing to pay more for this event than any other time of year with the hopes that their ads will create buzz and generate momentum. Often this happens and many times it does not. Next Tuesday, I am privileged to have two leading experts in the field share their opinions and insights about this annual advertising spectacular. It's guaranteed to be a terrific show."
Stuart Elliott has been the Advertising Columnist of The New York Times since May 1991, writing the weekday advertising report as well as other news articles and features. Editor-at-Large for Adweek and television and radio veteran Barbara Lippert has appeared as a frequent TV ad commentator on such programs as the CNN Morning Show, the CBS Early Show, Inside Edition and Neil Cavuto on FoxNews.
Host Katie Kempner is the VP/Director of Agency Communications at Crispin Porter + Bogusky whose client list includes Burger King, Volkswagen, Haggar, Miller Lite and Miller High Life, Virgin Atlantic Airways, Coke Zero, Sprite and the 'truth' anti-tobacco campaign. Based in Miami and Boulder, the agency is best known for their non-traditional approach to strategic branding and their creative firepower. The agency and its work has been profiled in The New York Times, The Wall Street Journal, USA Today, Businessweek, Forbes, Fast Company, Time, Newsweek, Advertising Age, Creativity and Archive as well as on national and international television and radio. CP+B is one of the world's most awarded agencies, and the only agency to win the Grand Prix in every category at Cannes.
About WebmasterRadio.FM
WebmasterRadio.FM strives to lift the "veiled curtain" of the Internet to bring the business community together through an interactive radio network. Its listeners are a global group comprised of everyone from corporate executives and decision makers to individuals who work for themselves, small and mid-sized businesses to those just starting out. WebmasterRadio.FM's stellar line-up of radio programming includes "CoverStory" with David McInnis, CEO of PRWeb, WebmasterRadio.FM's official newswire; "The Hook with Katie Kempner" with Katie Kempner, Vice President of Crispin Porter + Bogusky; "ad:tech Connect" and "DishyMix" with host Susan Bratton, ad:tech Chair Emeritus and CEO of Cendara, Inc.; "The Daily SearchCast" featuring search authority Danny Sullivan of SearchEngineLand.com; "Power Source" with Tim Mayer of Yahoo! Search and Jeremy Zawodny of Yahoo!; and more. To tune into WebmasterRadio.FM's live content, or to check out the show lineup, please visit www.WebmasterRadio.FM.
Media Contact:
Brandy Shapiro-Babin
WebmasterRadio.FM
954-309-5578
This press release distributed by PRWeb, the official newswire of WebmasterRadio.FM.
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