PR News' next highly-acclaimed Webinar on the topic of media measurement will take place Friday, February 9. The Webinar is a unique workshop presented by leading trade publication PR News and measurement software company Vocus that offers PR and marketing executives hands-on training on how to measure their media relations activities most effectively - from measuring blogs to print media coverage to their media relationships.

Media Measurement Webinar High-Return Tactics for Measuring & Maximizing Your Media Relations

Rockville, MD (PRWeb) February 8, 2007 -- PR News' next highly-acclaimed Webinar on the topic of media measurement will take place Friday, February 9. The Webinar is a unique workshop presented by leading trade publication PR News and measurement software company Vocus that offers PR and marketing executives hands-on training on how to measure their media relations activities most effectively - from measuring blogs to print media coverage to their media relationships. And, most importantly, attendees will get the tools and tactics they need to tie their media relations to business outcomes.

The February 9th Webinar, "Media Measurement Webinar High-Return Tactics for Measuring & Maximizing Your Media Relations", 1:30-3 p.m. (ET), is a 90-minute workshop open to communications and marketing executive and their teams. Registration information is at http://www.prandmarketing.com/webinars/webinar_feb09

Webinar Speakers include:

Paul Argenti
Professor of Corporate Communication
Tuck School of Business at Dartmouth

Brandy King
PR Manager,
Southwest Airlines

Katie Paine
President
KD Paine & Partners

Opening Remarks by: Bill Wagner, Chief Marketing Officer, Vocus

Moderator: Peggy Cope, Editorial Director, PR News

After attending the media measurement Webinar, attendees will have a better understanding and grasp of the following key media measurement areas:

Linking Media Analysis to Business Objectives:
* No more analysis in a vacuum
* Getting senior management involved
* Connect media relations to sales
* How to tie media analysis and all business outcomes

New Media Measurement:
* Website measurement - no longer optional
* Broadcast measurement - what's new, what's possible
* Blog and other digital media measurement - what you need to know
* Search engine marketing secrets

All attendees will have access to the program, including the speaker presentations for an entire year.

The February 9 Webinar on Media Measurement is presented by the leading industry publication PR News. The PR News family of products includes PR News, the Platinum PR Awards, PR People Awards, CSR Awards, The 100 Top Case Studies Book, Guidebook to Best Practice in CSR; Guidebook to Best Practices in Measurement, Crisis Management and Media Training Guidebooks.

For more information, go to www.prnewsonline.com.

Contact: Amy Jefferies
301.354.1699
www.prnewsonline.com

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