| The Frogs interactive microsite is our best creative work yet, and it raises the bar for regionally-targeted interactive campaigns |
As the museum's online advertising agency of record, Spur Digital created www.FrogsAtHMNS.com to drive awareness and interest in the new exhibit by engaging visitors in a variety of ways.
Using the HMNS "Frog Cam" visitors can watch live frogs via the microsite 24/7. Spur Digital raised the bar in viral marketing by producing "Project Frogway," which allows visitors to dress their own frog in outfits and accessories ranging from "hip hop" to "fashionista". Visitors can mix and match accessories to personalize and name their own frog. They can then view their frog on the runway and send an e-postcard inviting their friends to view it.
"The Frogs interactive microsite is our best creative work yet, and it raises the bar for regionally-targeted interactive campaigns," stated Steve Latham, Spur Digital's founder and CEO. "It's great to work with clients like HMNS that appreciate the importance of customer interaction and brand engagement, and how they ultimately lead to higher attendance, revenue and ROI."
"We have high expectations for this campaign. When people think of frogs, they think of warts, cursed princes, even divine plagues. But the truth about frogs is even more fascinating," said Latha Thomas, Vice President of Marketing and Communications at the Houston Museum of Natural Science. "Project Frogway, the Toadally Awesome Giveaway and the other fun activities on the microsite will get people excited about these cool little creatures. Hopefully, it will also bring people to the exhibit, increasing awareness of threats frogs face in today's environment and encouraging visitors to help preserve them."
The e-postcard includes an invitation to view their animated frog walking the runway and includes a link to the microsite. Aside from these interactive elements, the campaign also features "The Toadally Awesome Giveaway" in which visitors can register to win Pet Smart Gift Cards, dinner at Amazón Grill, or the revolutionary and interactive Nintento Wii.
Flash animation, rich-media banner advertisements and email blasts featuring the promotion, will drive traffic to FrogsAtHMNS.com.
The site's objectives are to entertain visitors, drive viral traffic to the site, create awareness of the exhibit and drive ticket sales. HMNS also benefits from the unique brand awareness and consumer engagement. FrogsAtHMNS.com is the latest in a series of exhibit-specific microsites designed, marketing and managed by Spur Digital for the Houston Museum of Natural Science.
About Frogs: A Chorus of Colors:
Created by Clyde Peeling's Reptiland of Allenwood, Pennsylvania, Frogs! A Chorus of Colors explores frog biology, natural history, their role in human cultures, their importance to ecosystems, and the perils they face in a changing environment. Frogs: A Chorus of Colors is underwritten locally by The Hamill Foundation and The Houston Museum of Natural Science Volunteer Guild. "The Toadally Awesome Giveaway" is sponsored by Amazón Grill. Visit www.FrogsAtHMNS.com for more information.
About The Houston Museum of Natural Science:
The Houston Museum of Natural Science is one of the nation's most heavily attended museums and is a centerpiece of the Houston Museum District. With four floors of permanent exhibit halls, and the Wortham IMAX® Theatre, Cockrell Butterfly Center, Burke Baker Planetarium and George Observatory and as host to world-class and ever-changing touring exhibitions, the Museum has something to delight every age group. With such diverse and extraordinary offerings, a trip to the Houston Museum of Natural Science, located at One Hermann Circle Drive in the heart of the Museum District, is always an adventure. See www.hmns.org for more information.
About Spur Digital:
Spur Digital Spur Digital is a full-service provider of interactive marketing services and online advertising solutions. Spur Digital helps clients leverage the Web to grow their business by developing and managing interactive marketing programs that include strategic planning, search engine marketing, e-mail marketing, online advertising, web analytics and ROI measurement. Spur's clients include Southwest Airlines, FedEx Kinko's, Methodist Hospital, Amegy Bank, Texas Industries, Compass Bank, Houston Museum of Natural Science, Houston Chronicle and Camden Property Trust to name a few. See www.spurdigital.com for more information.
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