Business Startup Coach Jeff Williams to Present on Panel at Fourth Annual What's Next Boomer Business Summit
During the Entrepreneurship Panel, Williams will discuss how Boomers, particularly those 50 and older, are redefining entrepreneurship. "Seventy-five percent of older Boomers say they intend to keep on working beyond traditional retirement age," Williams says. "Entrepreneurship is the path more and more are choosing to make a good living in a way that fits their lifestyle needs".
Jeff Williams, founder and CEO of Bizstarters (www.bizstarters.com), is a nationally recognized business startup coach with 19 years experience helping Boomers plan, launch and grow their own businesses. His Starting a Business In Your Fifties And Beyond course has won state and national awards for its effectiveness in helping corporate managers successfully transition to self-employment. Like so many of his clients, Jeff spent the first half of his career in corporate management, jumping out to become his own boss just before his 40th birthday.
Joining Williams on the panel will be Amy Hilliard, chief executive officer of The Comfort Cake Company, LLC. Hilliard turned a family pound cake recipe into a company that today counts United Airlines and the Chicago Public Schools among its customers.
The panel will be moderated by Mark Miller, president of Chicago-based 50+Digital LLC, a start-up company that develops websites and other media for the Boomer audience. Miller is a journalist and editor with more than 25 years' experience. Most recently, he was the founding publisher and editorial director of Satisfaction Magazine, a lifestyle magazine focused on the 50+ market and published by Tribune Co. through 2006.
Rounding out the panel is Dr. Mary Furlong, CEO of Mary Furlong & Associates. Furlong has guided the online and offline marketing strategies for major U.S. corporations in the 40-and-over market for more than 20 years. She is an Executive Professor of Entrepreneurship at the University of Santa Clara and previously founded SeniorNet and ThirdAge Media.
About Bizstarters
Bizstarters guides Boomers to plan and launch successful businesses. The Bizstarters programs, coaching services and workshop series are based on founder Jeff Williams' nineteen years of experience and his award-winning live workshops and training programs. Since starting his original entrepreneurial training company in 1988, Williams has specialized in working with Boomers who are in transition to self-employment and has coached and trained more than 4,000 new entrepreneurs. His advice has been featured in national publications such as Entrepreneur and Kiplinger's plus online at Fortune.com and BoomersTV.com. A Boomer business owner himself, Williams specializes in showing his peers how to start a successful business that will inspire and reward them. For more information, please visit http:///www.bizstarters.com.
About the What's Next Boomer Business Summit
The What's Next summit presents market data, case studies and business strategies directly from companies, thought leaders and entrepreneurs that are serving and finding ways to connect with America's growing legion of 45+ consumers, which controls more than 90% of all financial assets in the U.S. The What's Next Boomer Business Summit is co-produced annually by the American Society on Aging's Business Forum on Aging and Mary Furlong & Associates. For more information, please visit http://www.boomersummit.com.
Media Contacts
For Bizstarters:
Kelly Kirkendoll Shafer
Shafer Communications
817.236.6075
For Mary Furlong & Associates:
John Doxey
Mary Furlong & Associates
415.290.2050
For Boomer Business Summit Press Passes:
Paul Kleyman
American Society on Aging
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