Where plastic surgery used to be exclusively for the super-rich and Hollywood celebrities, it is now embraced by people from all walks of life. This trend is exemplified by the services offered at Rodeo Drive Plastic Surgery - the only plastic surgery center located at the nation's premier address for cosmetic surgery, Rodeo Drive in Beverly Hills, California.

There is a distinct demographic shift taking place today

(PRWeb) February 12, 2007 -- Plastic surgery has historically been viewed as an exclusive and costly service only the rich and famous could afford to pursue. Not anymore. With even the most dramatic and promising procedures becoming safer, more common and far less complicated than ever as well as a growing inventory of options now available for financing, plastic surgery of all forms is becoming an increasingly popular life-enhancement choice for the middle class.

The stars seeking such procedures as Los Angeles tummy tuck and Beverly Hills breast enlargement now share seats in waiting rooms of plastic surgeons across the country with mothers from the suburbs, college coeds and a growing number of men from a wide variety of ethnic backgrounds.

"There is a distinct demographic shift taking place today," says Dr. Lloyd Krieger of Rodeo Drive Plastic Surgery, in Beverly Hills, California. Dr. Krieger, who has been featured in Fortune, The New York Times, Wall Street Journal, The Los Angeles Times, Access Hollywood and other media from around the world, says "plastic surgery is becoming a growing phenomenon among the middle class because the perception that it is exclusively an option for rich white women is waning."

The fact that this trend has its epicenter at Rodeo Drive Plastic Surgery underlines the phenomenon. Rodeo Drive Plastic Surgery has perhaps the most prestigious address of any plastic surgery center in the country - it is the only plastic surgery center on ultra-glamorous Rodeo Drive. While the California plastic surgery center has a discrete back entrance for Hollywood celebrities, it also provides tummy tucks, liposuction, breast augmentation, rhinoplasty, and Botox to people who have never graced the cover of fashion or movie magazines.

Rodeo Drive Plastic Surgery is also one of a growing number of cosmetic surgery facilities offering their clients customized financing packages to cover individual procedures, such the "Rodeo Drive Mommy Makeover" a popular choice for large numbers of Latino women in their 20's and 30's, says Krieger. The Rodeo Drive Mommy Makeover includes a tummy tuck, breast lift and frequently a small breast implant. People fly to the California plastic surgery center from all over the world for Dr. Krieger's signature procedure.

Financing surgery is becoming a popular option for those who do not have cash set aside. Others are socking money away for a variety of procedures, much as they would for any luxury item or family vacation.

"A lot of people save up for the surgery, and others chose to do financing," says Krieger. "They are shifting their views on the expenses involved and see plastic surgery as an important investment and first step toward an enhancement plan for the rest of their lives." More information can be found at www.RodeoDrivePlasticSurgery.com.

About Dr. Krieger: Dr. Krieger completed his education at Stanford University and the University of Chicago. He completed his residency at UCLA and maintains operating privileges at UCLA and Cedars-Sinai medical centers. He has established a unique professional network to offer his patients a lifestyle overhaul along with their surgery, which may include a new wardrobe at nearby Rodeo Drive shops, a new hairstyle, spa treatments or a new fitness regime. Please see http://www.rodeodriveplasticsurgery.com/aboutusmedical.html.

About Rodeo Drive Plastic Surgery: Nestled next to Chanel, Dior and Tiffany & Co., Rodeo Drive Plastic Surgery is the first and only plastic surgery center at Beverly Hills' ultimate address, Rodeo Drive. Its boutique offices and surgery center are situated in a location universally known as the capitol of fashion, style, and opulence. Rodeo Drive Plastic Surgery offers Beverly Hills' most elegant of medical facilities, featuring state-of-the-art exam rooms, marble counter tops, bamboo floors, and original Andy Warhol paintings on the walls. Please see http://www.rodeodriveplasticsurgery.com/philosophy.html.

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