Following hot on the heels of the addition of Blue Square to the Easyodds Service, this is another large step for easyodds in their aim to become the world's number one odds comparison site.
The Company has also been expanding into new business areas and territories. In late 2006, they launched www.pokerverdict.com, a poker comparison and community site.
Poker Verdict is targeting a pan European audience and 40% of its traffic is already derived from Scandinavia, a trend that has been dovetailed with the launch of www.easyodds.se, a site that serves the fast-growing Swedish betting market.
Warren Wooldridge, CEO, says: "Having both William Hill and Blue Square on our site is excellent for our members. Both companies are huge in the sports betting world and their integration onto our site is great news for punters."
easyodds.com allows visitors to compare betting odds between bookmakers to ensure that they receive the best odds every time they bet. On average, someone who visits easyodds will get 30% better odds than someone who visits one bookmaker only.
On the launch of Poker Verdict and www.easyodds.se, Wooldridge adds: "These are the first moves towards our expansion across Europe. Sweden is seen as one of our biggest target markets for 2007. We are building relationships with key Swedish portals as well as forums to show Swedish punters the benefit of using both easyodds and Poker Verdict."
For further information please call Tim Medley 00 44 207 691 0657.
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