| Great examples would be 7-11's new performance fuels, can-top-lotto, a 'Peel to Reveal' free Xbox contest, or Wal*Mart's 'Always low prices' printed on each can. |
"Clean Mean Energy" has all the taste and power drink attributes as the top three energy players, but with an outstanding unique packaging design never before available globally.
The lemon lime Taurine packed drink is sure to appease its targeted consumer profile with a boost of mean energy and pictures of the "Clean Mean Girls," BMX, motor cross, potential of NASCAR, Xbox, Play Station, sports figures and other interests printed on the can's top and side.
The drink is sealed with Advercan's new biodegradable waterproof can-top-label called the "Clean Cap." The can top label is made of a proprietary material recently developed by Advercan and is now ready for high-speed beverage lines globally. Both IWKA PT, and Krones claim they can reach line speeds with can top labeling.
The 16oz can is also wrapped with ITW's Advercan inspired method of sleeving aluminum containers. Says John Krukemeyer of ITW, "We at ITW Autosleeve think that Advercan's 'Clean Mean' promotional package offers a new and exciting way to promote your can packaging, whether it is sports teams, grocery chains or just doing a prize promotion. Another big benefit is the Clean-Cap. You no longer have to worry about dust or dirt on the lid." Tom Bachman, of Beverage Industry Magazine adds, "Now for the first time, cans have the capability of 'under the cap' type of promotions previously restricted only to bottles. In addition, there are the opportunities for aroma and electronic chip technologies that have never before been available. In Today's consumer products world, security and sanitation are of utmost importance in providing products that are attractive, convenient yet safe." He goes on to say, "The ADVERCAN system is the emerging technology for touch and target TNT marketing."
"I thought it would be an exciting way to introduce a uniquely wild energy drink if I applied Advercan's can top label technology to allow retailers and C-stores a targeted branding and co-promotion ad space at no charge atop a new drink," says K Mac McClintock, the inventor of the Clean Mean packaging concepts. "Great examples would be 7-11's new performance fuels, can-top-lotto, a 'Peel to Reveal' free Xbox contest, or Wal*Mart's 'Always low prices' printed on each can." Clean Mean Energy has already experienced interests from many retailers, sports teams, and assorted Mom 'n Pop C-stores. The Dallas based team hopes Seven & I Holdings will realize the benefits in Japan where most canned beverages are sold in hand loaded vending machines and 7-11 shelves.
Besides the innovative "Clean Cap 'n Wrap" concept, the new brand is also the first canned drink in the world to show off the "Clean Mean Girls" which allows for actual photographs of the models on the sides of the can. Surely an added bonus for their targeted consumer of 15 to 25 year old males.
See the www.cleanmean.com web site for info.
Advercan's "Clean Cap" BioFilm can-top-label has been distributed at NACS, NBWA, INTERBEV, PACK EXPO, and sent to most of the major BevCo packaging companies. See www.ADVERCAN.com
The unique Clean Mean Energy packaging concept is protected by numerous copyrights, publications, and patent files. Licensing of this Intellectual Property is invited.
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