THAT Agency, formerly Boalt Advertising, recently created and launched the stream-lined, information-packed website of the Meliá Caribe Tropical Hotel in the Dominican Republic. Meliá Caribe Tropical's website design was built using CSS (tableless HTML) for search engine marketing and optimization purposes, and the booking engine was built using Ruby on Rails technology. West Palm Beach, FL (PRWeb) January 25, 2007 -- THAT Agency, formerly Boalt Advertising, recently created and launched the stream-lined, information-packed website of the Meliá Caribe Tropical Hotel in the Dominican Republic. Meliá Caribe Tropical's website design was built using CSS (tableless HTML) for search engine marketing and optimization purposes, and the booking engine was built using Ruby on Rails technology. This web development technology allows for real-time availability of the rooms and packages in a seamless flow. This allows consumers the speed and flexibility to explore the offerings of the hotel and the ability to book their room with a click of the mouse.

"Melia Caribe Tropical came to THAT Agency with a vision for us to create a site that was easy to navigate, visually appealing and that fulfilled their search engine optimization requirements. As a result our team created the site using full-page imagery and developed the site using cascading style sheets to improve content accessibility," said Bill Teubner, President of THAT Agency.

THAT Agency also is managing Meliá Caribe Tropical's search engine marketing and optimization efforts, and providing web design maintenance when necessary. Additionally, THAT Agency manages the server and booking engine process for many of the Sol Meliá hotels.

The all-inclusive Meliá Caribe Tropical, located in Punta Cana, Dominican Republic, is part of the Sol Meliá, S.A. family of properties. Meliá Caribe Tropical features 1044 spacious Deluxe Junior Suites; 72 Deluxe Master Suites; 72 One-Bedroom Master Suites; seven sparkling and refreshing freeform and lagoon-style pools; the Cocotal Golf and Country Club; two world-class spas; lighted tennis courts; a casino; numerous bars and restaurants, including fine dining; boutiques, a newsstand and a gift shop. For children, Meliá Caribe Tropical houses Flintstones Land, a themed venue with entertainment and special appearances by Fred Flintstone and his adorable dinosaur, Dino.

Based in Spain, Sol Meliá oversees more than 320 hotels in nearly 30 countries worldwide. Sol Melia is the largest hotel resort chain in the world. Its hotel brands include Meliá (luxury hotels), Sol (for tourists and families), Paradisus (all-inclusive resorts), and TRYP (for business travelers). Sol Meliá has contracted with THAT Agency for web development projects and search engine marketing and optimization services for their hotels worldwide.

THAT Agency, formerly Boalt Advertising, is an interactive design agency that focuses on on-line conversion using the latest web development techniques and technology. THAT Agency performs web development projects, including building eCommerce websites, business solutions while utilizing the principles of web design and site usability to promote companies both big and small, products and/or services.

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