Raceway Media, which owns and operates RacingJunk.com, announced today that Redex Industries, Inc., which manufactures Udderly SMOOth® Udder Cream, has signed on as a sponsor for the "Give Back to the Racers Tour 2007." The $55,000 sponsorship giveaway, which was announced at the Performance Racing Industry (PRI) trade show last month and scheduled to begin in March, has already attracted hundreds of entrants. North Adams, MA (PRWeb) January 30, 2007 -- Raceway Media, which owns and operates RacingJunk.com, announced today that Redex Industries, Inc., which manufactures Udderly SMOOth® Udder Cream, has signed on as a sponsor for the "Give Back to the Racers Tour 2007." The $55,000 sponsorship giveaway, which was announced at the Performance Racing Industry (PRI) trade show last month and scheduled to begin in March, has already attracted hundreds of entrants.

"We are thrilled with the response we've had so far," said VP of Sales and Marketing for Raceway, Robert Adams. "Our racers are very enthusiastic about the program, and the addition of Redex, with their impressive history in motorsports sponsorship, is sure to enhance the program. We are very happy they've decided to come on board for the "Give Back" tour."

As previously announced, "Give Back to the Racers Tour 2007" will feature a weekly giveaway of $1,000 beginning March 1st and running for 30 consecutive weeks. Each week, a winner will be randomly selected from among the qualified entries. Each of the 30 weekly winners will be entered to win the Grand Prize, a $15,000 sponsorship. RacingJunk.com members will vote for their favorite car and driver to determine the winner. In addition to the Grand Prize, two runners-up will also receive cash prizes, with $7,500 awarded for second place and $2,500 for third. The three winners will be flown to PRI 2007 and awarded their prizes at a special ceremony.

"We've been involved in motorsports sponsorship for years," said Redex President Bill Kennedy Jr., "and we've put our name and brand on teams in both the ASA and the ATPA, but we've never been part of a program that's exclusively for grassroots racers. It's a great opportunity for our brand and we're proud to be teaming up with RacingJunk.com and lending our name to this unique program."

For more information on the "Give Back to the Racers Tour 2007," including rules, regulations and contest entry forms, please visit the website, www.RacingJunk.com/s/55giveaway.

ABOUT RACEWAY MEDIA
Raceway Media LLC, a Boxcar Media, LLC Company, is a multimedia publishing firm servicing the racing and performance enthusiasts industries. It is a free 'one-stop shop' for those looking to buy, sell, trade, entertain or interact with people throughout the automotive and motorcycle racing and performance communities.

The company's holdings include RacingJunk.com and the newly launched MotorcycleJunk.com, which together receive more than 50 million page views per month and have more than 160,000 members. Raceway Media also owns BoatingJunk.com, MuscleCarJunk.com, TunerJunk.com, ImportJunk.com and RacingJunkRides.com. A new division, "Raceway Productions," produces, distributes and broadcasts content of racing related events.

ABOUT REDEX INDUSTRIES, INC.
A privately owned, family based enterprise, Redex Industries, Inc. manufactures Udderly SMOOth® Udder Cream products. The first, second and third generations of the Kennedy family work to produce the moisturizing creams and lotions that their customers crave. We still follow our "roots" and manufacture our products based on the Pharmacist's Creed; "Secundem Artem," "In the manner of the art."

Udderly Smooth products are available at Wal-Mart, Walgreens, Target and other pharmacies and discount stores. For more information on Udderly SMOOth® Udder Cream visit www.UdderlySMooth.com.

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